A good design rarely uses only one font or typeface for the whole layout. It needs variation in order for the viewer to distinguish the differences of those elements. And of course, best practices must be considered in order for the design to appeal to the public.
Just like people who have display pictures on their social media account, companies as an entity also need one. They need a face, a visual representation of who they are for the people to remember them. And that is in the form of a business logo.
Every time you open a website, you may notice that there is a pop-up asking “do you accept cookies?” and some would force you to do so for a promise of better website experience. Well, it all comes down to, surprise, advertisements.
Think of merging two different worlds; IT and Design. That’s when you start understanding the not-so-complicated world of User Experience (UX) and User Interface (UI) design. These two are often used interchangeably by people without really understanding what it does, especially to its users and how it works together.
Brand Identity is the face of the brand. It consists of various elements; logo or wordmark, different logo variations, key brand colors and color palette, typefaces, typographic treatments, a consistent style for images and content, a library of graphical elements and a style guide.
In this competitive industry and with numerous talents lurking around, it’s hard to pick the best one who could resonate with your brand through the power of visuals. Here, we’ll give you nine things you should consider if you are hiring a graphic designer in the Philippines.
Creative Process Outsourcing emerged because of growing demand in the industry. Creative process outsourcing in the Philippines offers a wide range of creative services like graphic design, web design, content creation, digital marketing analytics and such.
A landing page is a mini and a specific website where customers “land” after clicking the link [mostly posted in social media account or email] of a particular campaign for a product or service.
Influencers are (mostly social media) personalities with a number of followers who use their own platform to share expertise, document personal lives, talents and such and to influence people. Through those, they gain loyal fans that become their market.
With the continuous and fast evolution and innovation in the dynamic world of marketing, many would surely be left behind. But there is one way that seems to never get ineffective — Email Marketing.
The creative needs of a company are dynamic. And it is totally fine if you do not still have anyone to handle the tasks. You can look for a partner and outsource their service in the Philippines.
A research conducted by Microsoft concluded that the average human attention span now is at 8 seconds, shorter than an innocent goldfish with nine. With that short period of time, how can marketers sell their products and services?
Generation Zs, born 1997-2012, are the future. By 2020, 40% of customers will be Gen Zs and reported having $44 billion buying power which can be multiplied into four times because Gen Zs also influence the buying power of their family.
Millennials are often misunderstood because of stereotypes (lazy, entitled, self-absorbed, etc.) and victimized of unfair and hasty generalizations of other generations, particularly the Baby Boomers.
In a world where customers’ attention is the most expensive commodity, marketers do everything to buy that. Their currency? Stories. Effective stories.
In the visual aspect, physical stores have more advantage than online ones as customers can view, touch and feel the actual product. This is the challenge that E-commerce website has to face, developing your e-commerce website with visual content that competes with physical store competition.
In today’s fast-paced digital era, professionals and businesses are now given limitless access to various creative design mediums allowing us to explore fresh and quality ways to market our company’s brand and its service. Yet, not everyone has the skill, the time and the budget to do so. This is how Design Outsourcing is born.
Digital Marketing has grown from just being an advertising medium now becoming one of the most effective factors towards brand development. All of us are consumers, and companies must take advantage of the fact that huge percentage of its consumers can now be reached online.
Your logo visualizes your company, its culture and values. You may be surprised but your logo may affect your customer’s purchasing behavior. Color palette choice, fonts and shapes influence consumer judgements thus affect buying decisions - reason why it should take time and research to make one.