Insights

We want you to see how we think - an invitation to our thought process.

How Emojis Are Changing the World of Advertising
The Many Faces of a Brand and The Logo System
THE TRUTH ABOUT “ACCEPTING COOKIES” (and how ads become a little bit creepy)
The Difference Between UX and UI
Notes on Building an Effective Brand Identity
Graphic Designer Vs. Graphic Artist
Freelance Vs. CPO Vs. In-house
The Role of Typography in Graphic Design
9 Things to Consider When Hiring a Graphic Designer in the Philippines
20 Common Graphic Design Mistakes
Redefining Creative Process Outsourcing In the Philippines
Design Trends in 2020
The World of Digital Marketing: Notes on Landing Page
The Secret Art of Rebranding
The Social Proof Thought
The Power of Modern Day Influencers
Why Email Marketing Is Still Relevant And Effective
Tips On Choosing The Right And The Best Creative Partner
Why Use Infographics In Your Next Content
Here's How You Can Prolong The 8-Second Average Human Attention Span
Marketing to the New Generation of Customers Part 2: The Generation Z
Marketing to the New Generation of Customers Part 1: The Millennials
Storytelling in Marketing: Why Is It So Effective?
5 Simple Ways To Make Your Portfolio Stand Out
Using Colors in Business
The Future of Design is Minimalism
Tips and Techniques for a More Effective E-commerce Web Design
Design Outsourcing in the Philippines: Getting Your Stories Told
Understanding the Role of Digital and Social Media Marketing
How Consumers Make Choices Using Visuals
What Your Logo Says About You?