One downside of technology and easier access to almost everything is that unnecessary information is everywhere. People face a massive volume of data the minute he/she wakes up and checks the phone and social media accounts. And even one is not asking for it; Technology has a way of providing these. Because of the digitalized lifestyle, the average human attention span is now at eight seconds, shorter than a goldfish with nine seconds. Businesses and marketers have to adapt to this change, as this is a manifestation that less is more.
Merriam-Webster defines minimalism as a style or technique characterized by extreme spareness and simplicity. Minimalism is slowly rising in marketing as companies adopt this style to entice potential and target customers.
It makes sense. Now that people have almost no time for too much information and details, they would want something that is direct and straightforward. Look at the figure:
Which do you think is more user-friendly and will offer a better customer experience? Minimalism encourages a style that promotes only the necessary and discourages unnecessary elements. The other may be more enticing with its loud design, but it is chaotic and will make any viewer confused and worse, leave immediately.
The key is capturing one’s attention at first glance and giving everything needed in the fastest way possible. It merely adapts to the current business and market environment. Minimalism also focuses on functionality more than its aesthetic value, but it doesn’t mean less creative. Deciding what to include and leave requires critical thinking and apparently creativity.
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