Showing all posts under Marketing:[Show All]
Digital Marketing has grown from just being an advertising medium now becoming one of the most effective factors towards brand development. All of us are consumers, and companies must take advantage of the fact that huge percentage of its consumers can now be reached online.
In a world where customers’ attention is the most expensive commodity, marketers do everything to buy that. Their currency? Stories. Effective stories.
Millennials are often misunderstood because of stereotypes (lazy, entitled, self-absorbed, etc.) and victimized of unfair and hasty generalizations of other generations, particularly the Baby Boomers.
Generation Zs, born 1997-2012, are the future. By 2020, 40% of customers will be Gen Zs and reported having $44 billion buying power which can be multiplied into four times because Gen Zs also influence the buying power of their family.
A research conducted by Microsoft concluded that the average human attention span now is at 8 seconds, shorter than an innocent goldfish with nine. With that short period of time, how can marketers sell their products and services?
With the continuous and fast evolution and innovation in the dynamic world of marketing, many would surely be left behind. But there is one way that seems to never get ineffective — Email Marketing.
A landing page is a mini and a specific website where customers “land” after clicking the link [mostly posted in social media account or email] of a particular campaign for a product or service.
Every time you open a website, you may notice that there is a pop-up asking “do you accept cookies?” and some would force you to do so for a promise of better website experience. Well, it all comes down to, surprise, advertisements.
Push strategy, from the word itself ‘push’, is a promotional strategy that attempts to push the product/service to the customers. It only means that we take the product to the consumer. Examples are showrooms and face-to-face sales.
Pull marketing strategy is a promotional tactic that focuses on further establishing your brand on its core. Its end goal is to be a household name to its target audience. It focuses on linking itself with customer satisfaction as they believe that end-users value it the most.