Showing all posts under Branding:[Show All]
Your logo visualizes your company, its culture and values. You may be surprised but your logo may affect your customer’s purchasing behavior. Color palette choice, fonts and shapes influence consumer judgements thus affect buying decisions - reason why it should take time and research to make one.
Influencers are (mostly social media) personalities with a number of followers who use their own platform to share expertise, document personal lives, talents and such and to influence people. Through those, they gain loyal fans that become their market.
Brand Identity is the face of the brand. It consists of various elements; logo or wordmark, different logo variations, key brand colors and color palette, typefaces, typographic treatments, a consistent style for images and content, a library of graphical elements and a style guide.
Just like people who have display pictures on their social media account, companies as an entity also need one. They need a face, a visual representation of who they are for the people to remember them. And that is in the form of a business logo.