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Your logo visualizes your company, its culture and values. You may be surprised but your logo may affect your customer’s purchasing behavior. Color palette choice, fonts and shapes influence consumer judgements thus affect buying decisions - reason why it should take time and research to make one.
Influencers are (mostly social media) personalities with a number of followers who use their own platform to share expertise, document personal lives, talents and such and to influence people. Through those, they gain loyal fans that become their market.